ImInThe.Studio (IIT.S)
IIT.S is a unique record label built by a producer with a mission: to elevate concept-driven artists. They came to us with zero digital presence — no website, no brand, no infrastructure. Together, we created a bold, fun, and professional foundation that now positions them in the music industry.
Industry - Creative & Media
Challenges
IIT.S had no digital presence at all — no website, no branding, and no tools to showcase their artists.
They needed to appear professional without losing the artistic, conceptualism that defined their company.
Their brand had to feel personal to attract talent and not just look polished on the surface.
They also required a backend that would let them easily update and scale their company.
Solutions
We built their brand from scratch — including naming support, logo design, brand voice, and a clean, quirky visual identity.
We set up a fully scalable backend, giving their team the option to add a shop, blog or any future content.
Our team also handled hosting, domain, email setup, and ongoing support to make their launch seamless.
Results
IIT.S now has a brand and online presence that feels elevated, expressive, and ready to scale.
Their digital identity reflects the emotional and creative tone they wanted.
New artists can now begin to approach them organically while their backend system is flexible, giving them full autonomy as they grow their presence.
Working with IIT.S was a rare kind of project — one where clarity and concept came first. We’re proud to have helped shape the foundation of a label that dares to be different.
We had an idea. goCaptivate gave it life. They understood what we were building and built it better than we had envisioned. They didn’t mind making any revisions to the site either, which helped us really fine tune the site to our liking.
Terence Lee, Founder, ImInThe.Studio